Investigating news values is to investigate yet another level of agenda setting. The definition given in this week’s lecture states that "News journalism has a broadly agreed set of values, often referred to as 'newsworthiness': the degree of prominence a media outlet gives to a story, and the attention that is paid by an audience”. There are four aspects of these values. These are:
1. Impact: The “gee whiz” factor
2. Audience Identification: What the audience relates to, which causes them to take interest in the news
3. Pragmatics: The everyday affairs that must be documented
4. Source Influence: The public relations effect. As Julia Hobsbawm (a UK PR executive) stated “Journalism loves to hate PR … whether for spinning, controlling access, approving copy, or protecting clients at the expense of the truth. Yet journalism has never needed public relations more, and PR has never done a better job for the media.”
Here, two questions arose:
1. Are News Values the same across different news services?
2. Are News Values the same across different countries / cultures?
To which Dr Redman answered: “No, they differ greatly in both cases”.
The following diagram shows how news worthiness is used in news stories and articles.
Harold Evans and John Sergeant agree on the opinion that a sense of news values is not something a journalist can actively learn. Rather, it is something you pick up: an instinct. However, over the years (since Galtung & Rugestudies’s in 1965), studies have found distinct values that attribute to a story’s newsworthiness. Although there are some changes throughout these studies, the majority of values stay the same. This led me to ask the question: has the audience really changed, in what they want to hear or read about?
These 12 Values can be seen in the table below:
However, in tutorials this week, we decided that three “new” values could be added. These included:
· Health
· Terrorism
· Finance (especially relating to the Global Financial Crisis)
From this study, three hypotheses were found:
1. The additivity hypothesis that the more factors an event satisfies, the higher the probability that it becomes news.
2. The complementarity hypothesis that the factors will tend to exclude each other.
3. The exclusion hypothesis that events that satisfy none or very few factors will not become news.
Dr Redman then went on to explain where journalistic news values are at currently. He had three main critiques. Firstly, journalists have become lazy an incompetent. This has resulted in tabloidization, and is aided by the influence of PR. Lastly, the news has become hyper-commercialized (the reasons for this hyper-localization were discussed in the Public Media lecture in week eight). Dr Redman also highlighted the ideological notions of journalism compared to the realities:
We finished the lecture with a discussion of how the “people formerly known as the audience” have changed, and Dr Redman provided some quotes for thought:
“You don’t own the eyeballs. You don’t own the press, which is now divided into pro and amateur zones. You don’t control production on the new platform, which isn’t one-way. There’s a new balance of power between you and us. The people formerly known as the audience are simply the public made realer, less fictional, more able, less predictable. You should welcome that, media people. But whether you do or not we want you to know we’re here.”